PlayStation.

Whilst working at PlayStation I was responsible for three areas on the PlayStation 4 Store, one of which was ‘Discover’. ‘Welcome to PlayStation’ was a campaign which sat under this section and it invited users to explore different genres of games. I worked on every touch point from ideation to execution. It involved designing a curated and scrollable area (a ‘carousel’) and all its related assets which were tailored to sixty locales.

I experimented thoroughly with the UI template and moved away from the typically modular design to one that was less rigid and more editorial, a move that was adopted across wider territories.