tinysocial.
✸ Brand identity + development
✸ Website, UI, responsive design
✸ Illustration
SUMMARYThis project was born out of my frustration with existing friendship apps like Meetup and Eventbrite, which frequently attract large crowds, hindering the chance to nurture genuine connections. Enter tinysocial, a platform designed to provide a secure environment for small groups of strangers to cultivate meaningful friendships.
I meticulously handled every aspect of this project, from defining the brand identity and crafting low and high-fidelity wireframes to creating style guides, prototypes, and interactions tailored for both mobile and desktop experiences. My goal was to depart from the traditional look of friendship apps and instead embrace a contemporary, cheerful, and uncluttered design.
Promotional brand assets:
Website desktop design:
Website mobile design:

